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[ELECTRONIC MUSIC]

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Welcome to this video-lecture
of Live Text Access –

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Training for real-time
intralingual subtitlers.

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This is Unit 4 - Entrepreneurship
and service competence.

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Element 2 - Stress management
and personal skills.

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My name is Julia Borchert and
this lecture is about professionalism

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and the term code of conduct.

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The materials are created
by SUBTI-Access and ZDF Digital.

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This is the learning outcome:

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The trainee can remain objective,
neutral and follow a code of conduct

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in the interaction with end-users
and customers at work.

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Here you see the agenda.

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At first something about the
principles of professionalism.

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Then we will have a look at the
importance of objectivity.

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And at the end, I will say something
about the code of conduct.

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Principles of professionalism.

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In summary, this learning outcome
includes to act professional

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in the working environment
and to abide by some rules.

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So, what does it mean to be
professional?

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Let's have a look.

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Both words -
professional and professionalism

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derived from the Latin term
"prosseion",

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which means confession,
commerce or profession.

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However, professionalism refers
to more than simply a profession.

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Professionalism, especially
in the working environment,

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is based on the autonomy
of the acting people.

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This autonomy allows independent
decisions and unbiased judgment.

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The autonomy of the people
is ensured by guidelines,

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such as professional ethics
and codes of conduct.

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Which are mostly managed
by associations and institutions.

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A code of conduct

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provides confidence
among customers and employers.

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In addition, professionalism
relies on expertise.

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This expertise is ensured,
among other things,

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through professional education
and training.

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Furthermore, professionalism
is characterized by experience

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profound knowledge
and the successful application of it.

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Professionalism is a behavior
and this becomes apparent,

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for example in the successful
management of crisis situations.

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Imagine following example:

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An airplane is in the air and
turbulence occurs.

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How should the pilot act now?

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How much truth
can passengers tolerate?

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How much authenticity?

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There is a thesis that it
often takes less authenticity

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to prove professionalism.

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To completely informe passengers now
about the current situation

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and possible dangers
- no matter how unlikely they are -

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would be irresponsible.

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This example makes clear
that professionalism

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is less about factual knowledge
and more about a behavioral norm.

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Knowing that passengers would panic,

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if the situation
were described in detail,

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aprofessional pilot announces only
the most necessary information

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and prepares it in such a way
that passengers can handle it.

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This ultimately helps everyone
in this situation.

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Objectivity.

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In this example of the plane
the pilot acts professional

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and very carefully.

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So in the end,
this makes it possible for him

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to handle the problem easier
and to solve it.

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Objectivity in the working
environment also means using fair

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and well-balanced criteria
for making decisions.

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Decisions concerning employees,
the interaction with customers

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or company problems.

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Objectivity aims to eliminate
decisions based on personal bias,

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cultural differences,
prejudices, discrimination

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partiality, inhibition
and any other criterion,

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that cannot be measured or proven.

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What's the difference between
objectivity and subjectivity?

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To look at a thing subjectively
means to evaluate it personally

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through one's own feelings,
experiences or an instinct.

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We like something,
find someone likable and attractive.

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But all that is only in the eyes
of the observer.

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To judge something objectively,
on the other hand,

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is to attempt a sober,
purely factual observation.

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Only rational arguments,
data and facts count.

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The mind decides,
not the heart.

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Objecticity is not determined
by feelings and prejudices,

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but is factual,
unbiased and impartial.

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The primacy effect
is the technical term

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for the usually completely
subjective first impression.

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We decide whether we like the other
person or not within of seconds.

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This assessment
is based entirely under appearance,

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body language
or the smell of the other person.

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And once the judgment has been made,
everything that comes now,

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is assigned to this judgment.

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The primacy effect
makes it enormously difficult for us

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to recognize people
as they really are.

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For example,
once someone is unappealing,

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he or she will probably
be always unappealing.

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We ignore the other
- objectively also existing - sites.

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Where the primacy effect prevails
the recency-effect is not far behind.

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It forms the companion piece
at the end.

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The power of the last impression.

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Because this last impression remains.

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For example, a serious faux pas
or a stupid line at the end

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can cause that all the trust and
sympathy, build up, are gone.

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Just like the first impression,

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the last impression continues
to shape our judgment of a person

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for a long time.

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These two affects
are only a selection

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of examples of subjective perception,
which takes place very often.

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But to remain neutral
it's necessary to to be objective.

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Especially
for a speech to text interpreter.

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Because a speech to text interpreter
supports the communication

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between people with
and without hearing impairment.

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Therefore, the interpreter
has a significant role in the debate

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on equality in the society.

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The text interpreter
must have a professional attitude

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towards clients, whereby equality
is the starting point.

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The text interpreter creates
in consultation with a client

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conditions for optimal communication
and therefore the best possible work.

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And with a professional
and objective method

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it is possible to recognize
and eliminate prejudices,

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which saves us
from misjudgments and bias.

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Code of conduct.

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A code of conduct is a set of rules
outlining the norms,

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rules and responsibilities
or proper practices

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of an individual party,
a company or organization.

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A code of conduct is intended
to serve as a guideline

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in the professional dealings
with business partners.

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For example customers, service
providers, and colleagues.

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It's necessary and helpful

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for a respectful interaction
with each other.

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Like I mentioned before,

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a speech to text interpreter
has a significant role

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in the debate on equality.

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Because of that especially
for this profession

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it's important
to have an ethical guideline.

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Therefore, in every country,
a code of conduct exists

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for the work of text interpreters.

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Here one example extracts
of the code of conduct

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for speech to text interpreting
in Austria:

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Speech to text interpreters translate
for hearing, hard of hearing

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and deaf people
into written language.

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They are bound by confidentiality
and are committed to impartiality.

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Guidance, assistance
and explanations

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are not part of speech to text
interpreters duties.

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They do not ask questions
on behalf of their clients

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and their translations
remain unbiased.

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Nor is it their responsibility to
fill in forms for their clients.

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Here one example extract
of the code of conduct

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for speech to text interpreting
in the Netherlands.

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Text interpreter
is neutral in appearance,

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is no participant to the situation,

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keeps an appropriate distance
to the clients,

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reacts in a neutral way
to the content of the situation

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and is aware of
the own norms and values

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and prevents these are
of influence to the transcript.

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Here one last example
extract of the code of conduct

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for speech to text
interpreting in Germany,

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Texts interpreters practice their
profession independently,

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professionally, conscientiously,
impartially and secretively.

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They must be worthy
of the respect and trust,

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which the position and task
of the interpreters require.

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Furthermore,
they must not jeopardize

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the reputation of their job
description and the profession.

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This is especially true in the daily
practice of the profession,

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but also in the public statements.

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Like you can see
from these three examples,

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the codes of conduct
are a voluntary commitment

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to follow aor refrain
from certain patterns of behavior

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and to ensure that no one
gains an advantage

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by circumventing these patterns.

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These guidelines provide security
in the work of the interpreter

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and this for all involved characters.

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So it's very important to know
the respective code of conduct

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of your country
you are working very well

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and to be aware of all aspects.

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Summary.

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Professionalism, especially
in the working environment,

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is based on the autonomy
of the acting people.

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This autonomy allows independent
decisions and unbiased judgments.

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The autonomy of the people
is ensured by guidelines.

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Such as professional ethics
and codes of conduct.

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Objectivity
in the working environment

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also means using fair
and well-balanced crieria

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for making decisions.

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A speech to text interpreter must
have a professional attitude

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towards clients, whereby equality
is the starting point.

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Because with a professional
and objective method

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it is possible to recognize
and eliminate prejudices.

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A code of conduct is
a set of rules outlining the norms,

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rules and responsibilities or proper
practices of an individual party,

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a company or on organizations.

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A code of conduct thus
is important to follow or refrain

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from certain patterns of behavior

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and to ensure
that no one gains an advantage

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by circumventing these guidlines.

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Exercises.

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The exercises for this video
lecture are in the trainers guide

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and the PowerPoint file .

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Thank you for your attention.

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[ELECTRONIC MUSIC]

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LTA - LiveTextAccess.

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Universitat Auṭnoma de Barcelona.

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SDI - Internationale Hochschule.

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Scuola Superiore
per Mediatori Linguistici.

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ZDF Digital.

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The European Federation
of Hard of Hearing People - EFHOH.

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VELOTYPE. SUB-TI ACCESS.

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European Certification and
Qualification Association - ECQA.

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Co-funded by the Erasmus+ Programme
of the European Union.

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Erasmus+ Project:
2018-1-DE01-KA203-004218.

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The information and views
set on this presentation

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are those of the authors
and do not necessarily reflect

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the official opinion
of the European Union.

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Neither the European Union
institutions and bodies

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nor any person acting on their behalf
may be held responsible for the use

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which may be made
of the information contained here.